{"id":15568,"date":"2018-01-03T00:00:00","date_gmt":"2018-01-02T23:00:00","guid":{"rendered":"https:\/\/www.bodegasmontecillo.com\/novedades\/the-digital-influence-in-the-wine-world\/"},"modified":"2024-04-25T22:47:54","modified_gmt":"2024-04-25T20:47:54","slug":"the-digital-influence-in-the-wine-world","status":"publish","type":"post","link":"https:\/\/www.bodegasmontecillo.com\/en\/news\/the-digital-influence-in-the-wine-world\/","title":{"rendered":"The digital influence in the wine world"},"content":{"rendered":"

The Internet has changed our lives completely, and, as you’d expect, the world of wine has not escaped this revolution. Thanks to the net, the consumer has access to more information than ever before, traditional media no longer have a monopoly on recommendations or reviews as the democratisation of information has allowed new faces to get involved.\u00a0It is now also possible to buy online from a small producer on the other side of the world.<\/span>
\nAn exciting scene, don’t you think? \u00a0<\/span>
\n\"La<\/p>\n

New critics and \u2018influencers\u2019 <\/b><\/h3>\n

As we have already mentioned, just a few years back, specialist wine critics were only associated with traditional media, mainly the printed press. From the ivory tower of newspapers and specialist magazines, the traditional critics cast their verdicts without right to reply and they were the ones you had to turn to for a trusted recommendation. There was no alternative!<\/span>
\nBut this has all changed forever. The traditional critics continue to exist, but the same critics of yesteryear now share opinions and views with their readers thanks to the interactive nature of the internet: forums, comments, social media…<\/span>
\nIn addition, other people have managed to make a name for themselves in the world of wine using the Internet as a platform. How? Fundamentally doing things well, either through using new language, with a more friendly, light-hearted tone or through adopting new points of view. To name but a few examples… The community that Santiago Rivas and his buddies have managed to create in Spain with <\/span>Colectivo Decantado<\/span><\/a> and the Australian <\/span>Wine Wankers<\/span><\/a> offer a unique approach to the world of wine through humour. <\/span><\/p>\n

Wine apps: knowledge in your pocket<\/b><\/h3>\n

The other great revolution that the Internet has caused is to give the consumer access to enormous amounts of information, which they can use when choosing or buying a wine in a restaurant or shop.<\/span>
\nIf you like wine and technology, I’m sure you have 3 or 4 applications on your phone already that you always consult before making a purchase. If you are only starting to get into wine, let us recommend a few \u00abapps\u00bb for you to download on your mobile:<\/span><\/p>\n